1. Many T.V shows and advertisements look amateur because they are trying to imitate the Web, which has been changed from the "ground up." I believe that amateur user-generated content will get better over time. So much of the media today is amateur made. Social Media has taken over the Web and users are exposed to facebook, twitter, blogs (etc) that have thousands and millions of users. Technology is growing each and every day and it makes it easier for users to access and use these new technologies. People can make a Myspace account for your band and can put pictures and ads and information up no problem. Social Media is the way of the future and amateur user-generated content is going to get better because the technology of today is becoming easir and easier for users.
2. I personally use facebook the most out of any socail media site. It is more succesful than myspace because it is much easier to use and much more organized. The layout of you personal page is very "hands on" in a sense. You can comment on what pictures you want and if you want to create and event you can on facebook. You can invite what friends you want and you can friend who you want to friend. Facebook is here to stay for the long term. It has so may users and facebook is constantly changing to keep up with the social demands out there.
3.Transparency is a very important concept in the social media world. Transparency means being open and honest online. Users should always be aware of what people say on the internet. You can never be to careful. Say someone says they are looking out for your best interest and invite you to join a website. That Website is actually a scam but they lied to you so you would give up your personal info. The web is such a public place no matter how private it may seem.It is less important to the offline world because there are simply not as many people offline compared to people online. You don't always have a say to who views your social media profiles.
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